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“Beauty and Success”
Advertisement for Madame C.J. Walker’s beauty products and charm school
n.d.
James Weldon Johnson Memorial Collection

Known to many as the “Mahogany Millionairess” because of her dark skin and tremendous wealth, A’Lelia Walker was renowned for the extravagant parties she hosted at her Harlem brownstone and at the Villa Lewaro, her huge mansion in Irvington-on-Hudson. Walker’s fortune was the result of the beauty products her mother, Madame C.J. Walker, created and marketed. Her products, which, according to advertisements, were “fit for a Queen,” were an unprecedented sensation among African-American women; her product line included “Wonderful Hair Grower” and “Tan-Off,” which promised to eradicate freckles, pimples, skin blotches, and other facial disfigurements,” and to create admirable lightness and clearness of skin without the slightest injury.”

 

 

 

 

 

For a closer look at the front of the advertisement, visit Beinecke Library's Digital Images Database.

For a closer look at the back of the advertisement, visit Beinecke Library's Digital Images Database.

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A'Lelia Walker

A'Lelia Walker

 

 

 

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